I wanted to send you a note regarding face masks and more specifically
to answer the question as to why I'm not making them - and to let you know what we are doing.
First and foremost, I am not a manufacturer. I design and sell Blyss Running and
pay an independent factory to cut and sew the apparel. My factory has been with me since the inception of Blyss and they are an important partner, but they have other clients as well. They are, in fact, solely making face masks for medical professionals right now. 💙
I offered to donate some of my fabrics for them to use, however, the fabric I use for Blyss is not suitable for their needs. They are using fabrics that are treated with a special finish created by DuPont that is supposed to create a barrier and remain safe after many washings. It is my understanding that the best fabric to use is a tightly woven cotton. Blyss fabrics are knit and synthetic. They do have an antimicrobial finish, but the fabric is made to breathe and wick away moisture (great for running). This type of fabric lets air in and through it which stands to reason that it is not an ideal choice for preventing the transmission of the virus.
These are confusing and overwhelming times for everyone. Small businesses like mine are feeling a very real financial burden. At the same time I want to be able to help others that are being affected. I'm wading my way through all the information out there so I can direct my time and resources to something that will make a difference.
So, in the coming days I will have more information about a Blyss fundraiser in partnership with another North Carolina company. The money we raise will be donated to a non profit organization that is working to coordinate and produce large amounts of PPE for the medical industry. Please stay tuned for details next week on how you can participate and help this cause.
I appreciate your support so very much! I see lots of people out there trying to do their best, the best they know how. We need (and I keep reminding myself) to give everyone a little extra grace right now. Things seem to be changing weekly and what makes sense one week, might not the next. We're all navigating this together. the best we know how.
I still believe Blyss could be wildly successful and big with the right funding and leadership, but at this point in my life I'm not comfortable with taking that financial risk nor am I excited about leading a big company. I truly like knowing each of my customers and had hoped to be able to remain small and successful.