For the Athlete in Every Woman

November 10, 2020

For the Athlete in Every Woman

When I started to run in my early 40's, I was so intimidated by what was out there to choose from when it came to running clothes. Where were the clothes for women like myself looking for something stylish and sophisticated, comfortable yet functional, something this 40 year old athlete would feel good wearing? I was convinced all running clothes were designed by men who obviously didn't run! 
Of course that probably wasn't the case, but it sure felt that way. So when I decided to create my own line of women's running apparel, the phrase "the athlete in every woman" kept going through my mind. To me this means the athlete in each one of us and also the athlete that is the EVERY woman. We're busy, active and don't have time to worry about whether our shorts are going to ride up or how we are going to carry our phones on our run. Just because we might not identify as an athlete first and foremost doesn't mean we aren't serious about our chosen sport and need clothes that allow us to succeed and reach our goals.
 So that's why you see "for the athlete in every woman" at the top of each newsletter and as our tagline on the website. It's a phrase I continue to say to myself often and guides me when designing for all of you!
Find your Blyss,
Alyson



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