So Long, Farewell

December 12, 2021

So Long, Farewell

It's been a wonderful, challenging, rewarding, and exhausting 6 years; now it's time for me to move on. 

When I started Blyss back in October of 2015, there was an astonishing absence of running clothes for women that were functional. I mean really, there was NOTHING that was longer, had pockets and made me feel good while wearing. Now there seems to be more available, which is a good thing, but also proves challenging when you are small and trying to compete against large companies from Asia or producing there. I still believe Blyss could be wildly successful and big with the right funding and leadership, but at this point in my life I'm not comfortable with taking that financial risk nor am I excited about leading a big company. I truly like knowing each of my customers and had hoped to be able to remain small and successful. 

The past 2 years have been crazy, to say the least, for all of us. There's been a lot of extra for me personally - breast cancer diagnosis being the biggest. If I listed out the litany of health related things that I've dealt with in the past year and a half it's almost laughable. I'm doing just fine now, but the stress that owning your own business brings is something I'm choosing to leave behind. It is a 24-7 thing especially when you are the only one on staff. I'm looking forward to taking a vacation without worrying about getting customers packages out in the mail!

Probably one of the biggest let downs in this whole situation is not being able to travel and see you all one last time. Meeting you and hearing from you was the best part of this job. This was not a marketing ploy. I'm not a very good sales person (and even worse marketer), but I really do love to meet new people and learn about you and your story. This company started based on my story (and God was I told by mentors/advisors to recite that ad nauseam!) but it was ultimately each one of your stories that was the heart of Blyss.

I still believe my running skirts, shorts and crops are the best! I've stockpiled enough to get me through the next decade, I think!  I know some of you have a pretty impressive inventory of Blyss as well. The plan right now is to start liquidating all the product. I'm looking forward to wrapping this up in a timely manner. 

I'll be continuing to serve on the board of directors for The Outdoor Gear Builders of WNC - supporting all the wonderful small companies in the outdoor industry here in Western North Carolina. Beyond that I'm going to run a lot on the trails and enjoy spending time with the people near and dear to me.

One last thing - I urge you to be conscious of where you spend your money. Support local and small when you can.

Find your Blyss,
Alyson



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