Personal. Real. Committed.
Born in the Blue Ridge Mountains of North Carolina, Blyss Running is a woman owned small business providing you with athletic apparel that inspires your empowerment and joy. We design flattering and functional clothing that gives you the confidence to pursue your passions. We are committed to supporting the revitalization of the domestic textile industry and our communities by having our apparel manufactured in the USA. Blyss Running is for 'The Athlete In Every Woman.'
Hello! My name is Alyson and I am the founder of Blyss Running. I came to running later in life, at age 41. My whole life prior to this I believed that I could not run. Honestly, I believed that my body type was one that wasn’t physically made for running. I was that girl in high school that begged her mom to write her an excuse to get out of running the mile in gym class.
In 2010 that all changed. With the encouragement (okay peer pressure!) of friends, I begrudgingly started a Couch to 5K program. Two months later and to my amazement we ran a 5k. Then we decided to run a 10K together. We all trained and ran a half marathon that next year. I went on to run all sorts of races…. running got a hold of me. I discovered my love for trail running. I celebrated my 44th birthday by running a marathon. All along my running journey from 5k to 50k, I kept proving myself wrong by setting and reaching goals that I thought were impossible. Running taught me that anything was possible.
Running also taught me that the athletic wear industry had no clue about what a woman needs and wants from her running apparel. I didn't understand why there were no pockets anywhere.... or why shorts and skirts weren't made a bit longer so you didn't get very painful thigh chaffing....or why shorts constantly rode up and didn't stay put. I'd see women wearing capri running pants in the high heat of summer and knew the only reason they were was the same reason I was, because they could not find a short or skirt that met their needs.
In early 2015 I decided to design and make myself a pair of shorts that were longer and had a pocket big enough to carry my phone and keys. My background in fashion merchandising and marketing gave me the insight into what I needed to do to see my dream become a reality....bringing my designs to other women who were searching for running apparel that was both functional and flattering. Later that year Blyss Running was born.