Born in the Blue Ridge Mountains of North Carolina, Blyss Running is a woman owned small business providing you with athletic apparel that inspires your empowerment and joy. We offer flattering and functional designs that give you the confidence to pursue your passions comfortably. Blyss Running is for the athlete in every woman. Proudly made in the USA.
Hello! My name is Alyson and I am the founder of Blyss Running. I came to running later in life, at age 41. My whole life prior to this I believed that I could not run. Honestly, I believed that my body type was one that wasn’t physically made for running. I was that girl in high school that begged her mom to write her an excuse to get out of running the mile in gym class.
In 2010 that all changed. With the encouragement of friends, I begrudgingly started a Couch to 5K program. Two months later and to my amazement we ran a 5k. Then we decided to run a 10K together. We all trained and ran a half marathon that next year. I went on to run all sorts of races…. running got a hold of me. I discovered my love for trail running. I celebrated my 44th birthday by running a marathon. All along my running journey from 5k to 50k, I kept proving myself wrong by setting and reaching goals that I thought were impossible. Running taught me that anything was possible.
Running also taught me that the athletic wear industry had no clue about what a woman needs and wants from her running apparel. If I thought the actual act of running was intimidating, shopping for running clothes was even more so! Where was the athletic wear for women like myself? Pockets, longer lengths, high waistbands, stylish - clothes that were actually functional and looked good?
In the spring of 2015, a friend suggested that I design a pair of shorts because we were so frustrated trying to find a pair that met our needs. So I did. And then I made another pair and a skirt, which then led to taking a business planning class. My background in fashion merchandising and marketing gave me the insight into what I needed to do to see my dream become a reality - bringing my designs to other women who were searching for running apparel that was both functional and flattering. Later that year Blyss Running was born.